In 2015, Nielsen conducted a survey to determine how companies can successfully launch new products. In this report, Nielsen noted that today’s market is filled with choices, because this is what consumers are expecting. More than six in ten respondents say that they like new choices being provided [...]
You have found the perfect business idea, something that you know will be of value to your audience and something that you are passionate about. You know that this idea has good potential, and you are ready to go ahead and execute it. However, people are often gripped with a [...]
They say that real treasure can be found between the pages of a book. While this may sound like a cliché adage, it holds true. Many of the successful entrepreneurs of today swear by the habit of reading. Every time someone asks a successful businessman what their secrets to [...]
o, you want to start a business. You have been thinking about it for the longest time now, and you would willingly discuss your plans with anyone who would listen. You believe in this plan, and you think that it is a great idea that can help people and rake [...]
Study after study has shown that social media marketing is the most effective leads you can generate for your business. That is why it’s not surprising that 84% of business to business marketers use social media; even business to customer marketers are also jumping on the social media [...]
Leadership style often refers to the way that a leader, which can refer to anyone who heads a group of people through decisions or activities, uses their authority to achieve their goals. There are many different leadership styles and each of them can affect your business differently. Some leaders like [...]